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Job Description
Job Summary:
The Field Marketing Coordinator will be part of a dynamic marketing team that delivers innovative event experiences that drive our growth efforts. This person owns the success of each event they plan and plays a crucial role in planning trade shows, organizing the annual customer conference, and collaborating on integrated marketing campaigns. This is a unique opportunity to contribute to the growth and success of a rapidly expanding govtech company
Responsibilities:- Plan and manage field marketing events to engage prospects, customers, and partners-generating viable sales leads and driving pipeline growth
- Serve as point person for OpenGov's booth experience at regional and national tradeshows-deciding which resources are needed, prepping on-site staff, ensuring brand compliance, and delivering results that align with marketing goals
- Learn OpenGov product suites to effectively represent them to prospects and customers via high-level demos and in-booth conversations
- Ensure booth staff are enabled on market dynamics, target audience, and key messaging to effectively position our products and solutions at each event
- Use marketing automation and CRM software to track and analyze event campaign performance, measure ROI, and optimize field marketing strategy
- Provide regular reporting and insights on field marketing activities and results, making recommendations to guide campaign plans
- Assist with planning the annual customer conference-including promotion, registration, customer and vendor correspondence, and on-site logistics
- Collaborate with the marketing team to create compelling promotional materials-ensuring alignment with corporate branding guidelines and initiatives.
- Build and maintain annual events calendar, timelines, and processes to ensure all tasks are completed on time and within budget.
- Travel to event locations as needed to oversee onsite execution and represent OpenGov professionally.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience supporting trade shows and/or events
- Self-motivated and able to adapt to a dynamic work environment
- Proven ability to build and maintain relationships with internal teams, external partners, and vendors
- Creative thinker with a strategic mindset and problem-solving abilities.
- Keen attention to detail with proficiency in managing multiple projects simultaneously.
- Excellent written, verbal, organizational, and interpersonal skills
- Working knowledge of the following systems: Google Suite, Excel, and PowerPoint, and experience using Marketo & Salesforce preferred
- Willingness to travel occasionally and work flexible hours as needed to support event activities.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
1 to 2 years
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